BEC商务英语写作 给客户写贺信
??为了便利同学们的BEC商务英语学习，新东方在线BEC商务英语网为我们预备收拾了BEC商务英语写作：给客户写贺信，供我们阅览参阅。更多有关BEC商务英语的资讯，尽在新东方在线BEC商
??为了便利同学们的BEC商务英语学习，新东方在线BEC商务英语网为我们预备收拾了BEC商务英语写作：给客户写贺信，供我们阅览参阅。更多有关BEC商务英语的资讯，尽在新东方在线BEC商务英语网!
一、 Draft a proposal report according to the following information:
1 此陈述就是不是收购凯乐格公司(Kellogg Company)股市提出自个主张供有关人员进行出资抉择计划时参阅;
2 凯乐格公司是一家从事食物生意在国内商场居抢先方位的跨国公司，如今在开发新产品以满足各种不一样的养分需要和不一样的顾客自个喜爱;
3 该公司现具有42%的商场比例，并仍在经过广告攻势扩展商场比例;
4 尽管公司仍以谷类食物为主，但正稳重地施行着产品多样化的方案，包括冷冻食物;
52003年公司的出售额增加了约16%，达45亿美元，而上一年则为37.8亿美元，这已是接连36年的出售增加。获利增加了约14%，抵达3.48亿美元，而前一年为2.89亿美元;
6 由此可见，公司的财务情况对错常好的，出售额和获利均多年接连增加;收购该公司的股市将是十清楚智的出资抉择计划
REFERENCE REPORT
To: Related Investors
From:
Date: 6 March 2004
Introduction
Kellogg Company, a multinational company and a national leader in theready-to-eat cereal business, has been developing new kinds of products to meetthe different nutritional needs and personal preferences of consumers. Theresearch and development activities are conducted at its headquarters. ThePurpose of this report is to provide you with financial data necessary to makeyour investment decisions and to offer my recommendations.
Findings.
Kellogg Company commands 42% of the ready-to-eat cereal market. It isattempting to expand its market share by using advertising campaigns. Althoughits sales strategy still puts cereal first, Kellogg is responding to thechallenges to its traditional business by undertaking a cautious diversificationprogram involving the technology of frozen foods.
In 2003, sales went up by 16% to $4.5 billion compared with $3.78 billionthe previous year. This is the thirty-sixth consecutive year that sales haveincreased. Earnings rose by 14% to $348 million compared with $2.89 million theprevious year.
Conclusions and Recommendations
The company’s financial position is clearly very strong. It has experienceda steady growth in both sales and earnings. It is my opinion, therefore, thatbuying Kellogg Company’s stock would be a very wise investment.
二、 假定你刚刚得知你一向与之做进口生意的John Smith先生被前进为ABC生意公司副总司理(Deputy ManagingDirector),代表进口部给他写一封信标明恭喜。
REFERENCE LETTER
Dear Mr Smith
It is a pleasure to congratulate you on your recent promotion to DeputyManaging
Director of ABC Trading Company.
because of our close association with you over the past ten years, we knowhow well you are qualified for this important office. You earned the promotionthrough years of hard work and we are delighted to see your true ability winrecognition.
Agai, congratulations and best wishes for continued success.
Sincerely yours
Blank Lee
Import Manager
