商务英语写作 主张陈述书和恭喜信

??一、 Draft a proposal report according to the following information: 1 此陈述就是不是收购凯乐格公司（Kellogg Company）股市提出自个主张供有关人员进行出资抉择计划时参阅； 2 凯乐格公司是一家从

??一、 Draft a proposal report according to the following information:

1 此陈述就是不是收购凯乐格公司（Kellogg Company）股市提出自个主张供有关人员进行出资抉择计划时参阅；

2 凯乐格公司是一家从事食物生意在国内商场居抢先方位的跨国公司，如今在开发新产品以满足各种不一样的养分需要和不一样的顾客自个喜爱；

3 该公司现具有42%的商场比例，并仍在经过广告攻势扩展商场比例；

4 尽管公司仍以谷类食物为主，但正稳重地施行着产品多样化的方案，包括冷冻食物；

5 2003年公司的出售额增加了约16%，达45亿美元，而上一年则为37.8亿美元，这已是接连36年的出售增加。获利增加了约14%，抵达3.48亿美元，而前一年为2.89亿美元；

6 由此可见，公司的财务情况对错常好的，出售额和获利均多年接连增加；收购该公司的股市将是十清楚智的出资抉择计划。

REFERENCE REPORT

To: Related Investors

From:

Date: 6 March 2004

Introduction

Kellogg Company, a multinational company and a national leader in the ready-to-eat cereal business, has been developing new kinds of products to meet the different nutritional needs and personal preferences of consumers. The research and development activities are conducted at its headquarters. The Purpose of this report is to provide you with financial data necessary to make your investment decisions and to offer my recommendations.

Findings

Kellogg Company commands 42% of the ready-to-eat cereal market. It is attempting to expand its market share by using advertising campaigns. Although its sales strategy still puts cereal first, Kellogg is responding to the challenges to its traditional business by undertaking a cautious diversification program involving the technology of frozen foods.

In 2003, sales went up by 16% to $4.5 billion compared with $3.78 billion the previous year. This is the thirty-sixth consecutive year that sales have increased. Earnings rose by 14% to $348 million compared with $2.89 million the previous year.

Conclusions and Recommendations

The company's financial position is clearly very strong. It has experienced a steady growth in both sales and earnings. It is my opinion, therefore, that buying Kellogg Company's stock would be a very wise investment.

二、 假定你刚刚得知你一向与之做进口生意的John Smith先生被前进为ABC生意公司副总司理（Deputy Managing Director）,代表进口部给他写一封信标明恭喜。

REFERENCE LETTER

Dear Mr Smith

It is a pleasure to congratulate you on your recent promotion to Deputy Managing

Director of ABC Trading Company.

Because of our close association with you over the past ten years, we know how well you are qualified for this important office. You earned the promotion through years of hard work and we are delighted to see your true ability win recognition.

Agai, congratulations and best wishes for continued success.

Sincerely yours

Blank Lee

Import Manager