读《公民日报》新闻学英语

??新华社北京1月9日电美国冰球配备品牌TRUE在北京一家冰上运动中心开设新店，遭到了年青学员的火热等待。 该商铺于2021年10月开业，为在该中心承受培训的青少年供给“一站式”收购

??新华社北京1月9日电美国冰球配备品牌TRUE在北京一家冰上运动中心开设新店，遭到了年青学员的火热等待。

该商铺于2021年10月开业，为在该中心承受培训的青少年供给“一站式”收购效能，这样他们就不必在城市里四处寻找头盔、手套、溜冰鞋和棍子等任何单一设备。

The popularity of ice and snow sports started early in Europe and America, and the enterprises in this industry have mastered relatively mature technology, said Wang Zhiyong, manager with the international department of the Beijing Capitals Hockey Club.

北京首都曲棍球沙龙世界部司理Wang Zhiyong说，冰雪运动在欧美的广泛起步较早，该作业的公司掌控了相对老到的技能。

"So the Chinese winter sports market driven by the Beijing Winter Olympics will be a 'blue ocean' in the eyes of foreign brands," said Wang.

Wang Zhiyong说:?员本┒禄峁啥奈夜煸硕坛。诠馄放蒲劾锝且黄逗！！?

要点词汇

ice hockey冰上曲棍球, 冰上曲棍球赛

warm welcome火热等待

trainees练习中的动物；（trainee的复数）

look around环顾邻近；环视；处处看看

helmets头盔；钢盔；（helmet的复数）

skates冰鞋；（skate的复数）；溜冰

sticks手杖；棍；枝条；枯枝；赏罚；（stick的复数）；刺；戳；刺进；坚持；张贴；粘住；卡住；困住；不能移动；（stick的第三人称奇数）；被刺入；被粘住

mastered通晓；控制；战胜；（master的曩昔式和曩昔分词）；通晓的

hockey曲棍球

winter sports冬天运动

A research report on China's ice and snow industry in 2021 showed that the scale of China's ice and snow industry increased from 270 billion yuan (about 42 billion U.S. dollars) in 2015 to 600 billion yuan in 2021.

2021年我国冰雪工业研讨陈述闪现，我国冰雪工业规划从2015年的2700亿元(约420亿美元)增加到2021年的6000亿元。

According to China's development plan for ice and snow sports from 2016 to 2025, the total scale of the industry will reach 1 trillion yuan by 2025.

根据我国2016-2025年冰雪运动打开方案，到2025年，作业总规划将抵达1万亿元。

Li Yanli, a professor at Beijing Sport University, said that the successful bid of the Beijing Winter Olympics has greatly promoted the development of China's ice and snow industry. It has also enhanced the domestic sports consumption potential and expanded the sports market, thus allowing overseas sports goods providers to find new investment opportunities.

北京体育大学教授Li Yanli标明，北京冬奥会的成功申办极大地推进了我国冰雪工业的打开。也增强了国内体育花费潜力，拓宽了体育商场，然后让海外体育用品供给商找到了新的出资机缘。

Data from the corporate information provider Tianyancha indicate that China saw an increase of more than 1,000 ice and snow sports-related enterprises in 2021.

来自公司信息供给商天眼查的数据闪现，2021年我国冰雪运动有关公司添加了1000多家。

要点词汇

trillion一万亿；一兆；极多；一百万兆

sport运动；大度的人；持特定情绪的人；骤变；芽变；快乐喜爱；消遣；老兄；愉悦；笑柄；穿戴；蓄留；展示；尽情自娱；尽情玩耍

successful bid中标

promoted推进；前进；推销；促销；提升；（promote的曩昔式和曩昔分词）；变成王后或其他大于卒的子

expanded被扩展的；被拓宽的；多孔的；发泡的；泡沫的；网眼的；相对宽的

allowing答应；给予；招认；（allow的如今分词）；思考；容许；(allow的如今分词)

providers供给者；供给者；养家者；（provider的复数）

provider供给者；供给物；挣钱养家的人；养家糊口的人

At WF Central, an upscale shopping mall in downtown Beijing, a corridor bridge on its third floor is crowded with products from more than 10 global winter sports brands, including Bogner, Burton, and Mons Royale.

在北京市中心的高档购物中心WF中心，三楼的走廊桥上挤满了来自10多个全球冬天运动品牌的产品，包括博格纳、伯顿和蒙斯·罗亚尔。

"We restored the scene of a Burton's studio here in a bid to inform the audience of the spiritual connotation of snowboarding sports and culture," a staff member on the spot introduced.

现场一名作业人员介绍说:“咱们在这儿复原了一个伯顿作业室的场景，企图让观众晓得单板滑雪运动和文明的精力内在。”

Zhou Peng, who works at Bogner's outlet in the mall, said the store opened in December. "As many ski resorts opened, one of our ski suits was even sold out for a time," said Zhou.

在商场博格纳直销店作业的Zhou Peng说，这家店是12月份开业的，“跟着许多滑雪场的开业，咱们的一套滑雪服甚至一度售罄。”

With the Beijing Winter Olympics approaching, Bogner has accelerated its layout in China's winter sports market and planned to establish an offline business network of about 80 retail stores within five years.

跟着北京冬奥会的接近，博格纳加马上在我国冬天运动商场的规划，方案在5年内树立起约80家零售门店的线下商业网络。

Like Bogner, there are many other overseas enterprises optimistic about China's ice and snow sports market.

和博格纳相同，还有许多海外公司看好我国冰雪运动商场。

In September 2021, the Swedish sports fashion brand Peak Performance opened its official flagship store on Alibaba's e-commerce platform Tmall.

2021年9月，瑞典运动时髦品牌Peak Performance在阿里巴巴电商平台天猫上开设了官方旗舰店。

要点词汇

upscale高端的；高花费阶层的

shopping mall步行商业区

snowboarding去滑雪；（snowboard的如今分词方法）；滑雪板

resorts休化名胜；凭仗；办法；诉诸；（resort的复数）；常去；求助；（resort的第三人称奇数）

sold out售罄；卖光；脱销

for a time暂时；一段时刻

business network事务网络；商业网络；公司网络

According to the statistical survey data of China's sports venues in 2021 released by the General Administration of Sport of China, as of Dec. 31, 2021, there were 1,888 ice and snow sports venues in the country. It is estimated that the number will reach 2,900 in 2022.

根据国家体育总局发布的2021年我国体育场馆计算查询数据，到2021年12月31日，全国共有冰雪运动场馆1888个。估计2022年将抵达2900人。

"The preparation of the coming Olympics has led to the implementation of supporting measures in relevant fields, providing a high-quality business environment for enterprises who'd like to participate in the sports industry and support sports development, and bringing more investment confidence," said Li.

Li说:“筹办即将到来的奥运会，股动了有关领域配套办法的实施，为情愿参加体育工业、撑持体育打开的公司供给了优质的营商环境，带来了更多的出资决心。”

"The Beijing Winter Olympics will drive China to cultivate a complete ice and snow industry chain. The Italian online winter travel agency Snowit will take the opportunity to cooperate with Chinese and overseas snow resorts, jointly promote the development of the industry, and share the opportunities of the Beijing Winter Olympics," said Zhang Xiandong, Snowit's sales representative in China.

Snowit我国区出售代表Zhang Xiandong标明，“北京冬奥会将股动我国培育无缺的冰雪工业链。意大利在线冬天旅行社Snowit将借此机缘与我国及海外雪场协作，一起推开作业打开，共享北京冬奥会的机缘。”

要点词汇

survey data查询数据；勘测数据；查询的数据

venues审判地；违法地址；集结地址；会场；（venue的复数）

general administration总打点处

as of到；截止

high-quality优质；高本质；高质量

business environment商业环境；商务环境；运营环境

cultivate耕；耕耘；培育；养成；培育；培育；熏陶；松；栽培

travel agency旅行社

cooperate with协作；与...协作；协同

这篇文章节选自2022年1月9日《公民日报》新闻：Winter Olympics spurs foreign sports brands' investments in China.

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