2012商务英语商务实战 How to Impress Investors
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??为了协助广大考生体系的温习2012年商务英语考试课程，全部的晓得商务英语考试教材的有关要点，修改特修改汇总了2012年商务英语考试辅导材料和试题，期望对您参加本次考试有所协助！
How to Impress Investors
告贷致胜奇招
You never get a second chance to make a first impression. A poor first impression will doom even the best idea to failure. And, when you are dealing with venture capitalists or loan officers, the executive summary of your business plan is your first impression. Presenting a sloppy or confusing executive summary is like going to a loan interview in a dirty old pair of shorts, or even worse.
The executive summary is a short abstract of the business plan designed to grab the reader’s attention. Each plan has to vie with many others just to get a second look from investors. So the aim is to entice investors into reading the rest of the plan for details. In no more than two pages, aspiring entrepreneurs must convince investors of their own integrity, as well as the plausibility of their plan.
In order to keep everything clear, the executive summary is usually split into a general summary and financial projections. The general summary introduces a company’s goals, its products and services, and its target market.
The financial summary needs to show that there is a tremendous profit potential, but the figures need to be realistic. Otherwise, the management team’s reliability could be called into question. If that happens, no investor will even bother checking the amount of funds requested, let alone grant them.
告贷致胜奇招
你永久也不会有第次机缘再造第一形象。第一形象不好，就算最佳的点子也注定要失利。面临公司本钱家或告贷官员，运营方案的实施概要就是你的第一形象。呈上上一份粗心或令人不解的实施概要，就像穿戴一条又脏又旧的短裤去面谈告贷事宜，或许甚至愈加糟糕。
实施概要是运营方案的简略摘要，旨在捉住阅览者的留心力。为了能让出资人再看一眼，每个方案都要和其他方案构成竞赛之势。因而方针就是招引出资人细读方案的其他有些。在短短两页纸内，有志向的公司家有必要让出资者信赖他们的诚笃，以及方案的合理性。
为了让每件事都理解理解，运营方案一般分为归纳概要和财务猜测。归纳概要介绍公司的方针、产品、效能及方针商场。
财务猜测则需要阐明无量的潜在获利，但数字得契合实践。否则，打点团队的可靠性可以会遭到置疑。假定真是这样，出资人甚至不必费事查看需要告贷的总额，更说不上附和告贷了。
常规信贷事务
活动资金告贷
活动资金告贷也称为短期资金周转告贷，是银行为处置公司在出产运营进程中活动资金缺乏而发放的告贷。这种告贷的特征是告贷期限短、周期性较强、融本钱钱较低，是客户运用最为频频的告贷。
固定资产告贷
固定资产告贷是指为处置公司用于根柢缔造或技能改造项意图工程缔造、技能、设备的置办、设备等方面的长时刻性资金需要的告贷。
请求条件
1. 持有工商行政部分发给的公司运营执照。
2. 持有我国公民银行核发的告贷证。
3. 还款确有保证。告贷公司须有如期偿还告贷本息的才能，担保有必要可靠实施。
4. 公司经济效益显着，社会效益好。
5. 告贷项目须列入方案，配套条件齐备，进口设备、物资货源实施。
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